In conjunction with Breast Cancer Network Australia, Berlei has created the Pink Bra Collection. This campaign aims to increase public awareness of the helpline and services offered by the charity. The pink bras have available on Berlei’s website and Myer. Read on to learn more about this campaign.
Breast Cancer Network Australia
Berlei has launched a new campaign in support of Breast Cancer Awareness Month. The campaign features a disco song, ‘You’ by Marcia Hines, and stars prominent Australians affected by breast cancer. The campaign will run across print, PR, EDMs, TV, and point of sale. The goal has to raise awareness about this pandemic and provide practical support to women battling breast cancer.
Berlei’s Partnership
Berlei has partnered with BCNA for over 15 years and has committed to spreading awareness of their services and helpline. The brand’s campaign will also feature a range of pink bras for women. These will available at Myer and on the Berlei website. The company has also committed to continuing research and development of their products.
Berlei X BCNA Campaign
The Berlei x BCNA campaign will launch on September 26th and will run across broadcast TV. It will also run-in print, online, and on social media. The campaign will also supported by other media such as digital, social media, and point of sale. This initiative has a huge step towards addressing breast cancer.
Breast Cancer Patients
Berlei understands the practical needs of breast cancer patients and has dedicated to developing pioneering products that help women recover from their treatment. The company also provides free Berlei post-surgery kits for women in Australia. These kits include a post-surgical bra, soft forms, and important information for women.
Benefits of Purchasing from the Pink Bra Collection
One of the most important pieces of innerwear in your wardrobe has your bra. It not only helps you feel com comfortable in your skin, it also improves your figure, ensuring that your outerwear flatters you. You can add a little variety to your wardrobe by experimenting with colors styles and colors. Make sure to chocolate the right fit and color to enhance your appearance. Look online to find the best options. If you want a bra that has trendy and flattering, you should experiment with, various colors, prints and designs.
Breast Cancer Research And Education
Another benefit to purchasing from the Pink Bra Collection has that it’s a great way to support a cause that you believe in. There have several organizations that support breast cancer research and education. One of them has the Krewe de Pink, which organizes events like the Pink Bra Run to raise funds for breast cancer research. According to the American Cancer Society, 266,000 women will diagnosed with invasive breast cancer this year.
Where To Buy
Berlei is launching a new pink bra collection that features delicate laces and floral prints. Every purchase of a pink bra will raise funds for the Breast Cancer Network Australia. The charity has a long-term partner of Berlei and has donated more than 180,000 My Care Kits to those affected by breast cancer. It also works to increase awareness about breast cancer and to influence the healthcare system.
Less-Developed Nations
Berlei has committed to giving women in less-developed nations the opportunity to own a bra. Their “Buy One, Give One” program enables women in these countries to access affordable bras. Women who donate a bra have also contributing to the cause, with $1 going to the Breast Cancer Network of Australia for every 10 bras they donate. To donate a bra, simply place it in the collection bin at a Myer department store or any other specialty store throughout Australia.
Comfortable and Supportive
Berlei products have renowned for comfortable and supportive. They have created with the wearer in mind, from underwear to bras. The brand has over 100 years of experience and has committed to innovation. Their products have designed for women of every shape and size. The range includes products for sportswomen, mothers, and even survivors of breast cancer.
Berlei’s Best-Selling
The Barely Their bra is one of Berlei’s best-selling everyday bras. Made from super soft fabrics, this bra has made to look seamless and flatter your natural shape. It also comes with matching briefs to make it a complete set.
